Writing hero image

Writing

Notes on travel, place, voice, and what we're building — written while the journey is still unfolding.

Philosophy & Product Thinking

How we think about AI, context, timing, silence, and human experience in real-world systems. These posts challenge assumptions and establish mental models.

Architecture & Engineering

How we design AI systems that stay reliable, testable, and trustworthy as models evolve. Engineering lessons and reusable architectural principles.

Interaction & Experience

How people actually interact with voice, maps, images, and AI while moving. Bridging UX, engineering, and real human behavior.

Future, Identity & Boundaries

Exploring what becomes possible—and risky—as AI systems persist over time. Exploring boundaries responsibly without hype.

Other Articles

Press Coverage

Guide My Trip has been featured in the following news publications.

Smålandsposten Article

Smålandsposten: Mats, 72, är färsk som IT-entreprenör – lanserar app för resor

Read about our founder's journey and the launch of Guide My Trip in this feature article.